Writing for transparency
Words are one of the most important tools for building trust
One of Google Search’s most important goals is transparency. Search results pages are filled with links from around the internet, ads, and Google features such as cards for related searches and related questions. For a user to be able to have trust in this information, there needs to be clarity about what it is, why they’re seeing it, and where it comes from. The ‘About this result’ feature is meant to accomplish this.
Product teams, general public
Whenever a new feature is launched, the ATR copy needs to go through a writer’s review. Because again, words matter. As the reviewer, I had to take into consideration the consequence of every word. I ensured clear and straightforward language to convey trust.